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Finfluencer Regulation: Can SEBI really bell the cat?

The Morning Brief

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The Future of Finance Influencers

News reports that sebi will direct brokers and mutual funds to limit the use of financial influencers in advertising. NSC has already published a revised code of advertisement for stock brokers which say celebrities including influencers with over 10 lakh followers should not form part of advertisements. UK's financial conduct authority and advertising authority are also trying through campaigns to prevent content creators from marketing investment scams and risky financial products.

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