How James Produces Reaction Content

James Hayes launched his YouTube channel "Dad Mode in Dark Mode" in March 2025 and grew it to nearly 50,000 subscribers in under a year. He covers fatherhood, masculinity, and hard truths for men — philosophical, not ranty. He's monetizing through consulting, a $3/minute call service, and ebook sales bringing in $4–5K/month before AdSense (best AdSense month: $3,400).

About James:

James Hayes is the creator of the YouTube channel Dad Mode In Dark Mode, where he explores fatherhood, masculinity, and modern life through philosophy and real-world experience. After launching the channel in March 2025, he quickly grew it to nearly 50,000 subscribers with longform, story-driven commentary. He also works with men through private coaching and consulting and is the author of Dark Mode Protocol: The Survival Guide for Men the World Can't Control.

Connect With James:

YouTube Channel /// eBook What We Offer Creators

Join Creator Communities. A place to gather with other creators every single day. This provides access to Our Private Discord Server, Monthly Mastermind Group, and MORE!

Hire Dusty To Be Your YouTube Coach

YouTube Channel Reviews (Audit): Get a 7-10 minute personalized video review of your YouTube channel with honest, actionable feedback for just $50.

Subscribe to our weekly newsletter: Each week I document what I'm doing in my business and creative journey, share new things I've discovered, mistakes I've made, and much more!

All Tools Mentioned On The Show: The Ultimate Entrepreneurs Resource. This is the spreadsheet where I keep all of the tools mentioned by all the guests on the podcast.

Follow The Show:

Facebook /// X /// YouTube /// Instagram

Timestamps:

div]:bg-bg-000/50 [&_pre>div]:border-0.5 [&_pre>div]:border-border-400 [&_.ignore-pre-bg>div]:bg-transparent [&_.standard-markdown_:is(p,blockquote,h1,h2,h3,h4,h5,h6)]:pl-2 [&_.standard-markdown_:is(p,blockquote,ul,ol,h1,h2,h3,h4,h5,h6)]:pr-8 [&_.progressive-markdown_:is(p,blockquote,h1,h2,h3,h4,h5,h6)]:pl-2 [&_.progressive-markdown_:is(p,blockquote,ul,ol,h1,h2,h3,h4,h5,h6)]:pr-8"> _*]:min-w-0 gap-3 standard-markdown"> div]:bg-bg-000/50 [&_pre>div]:border-0.5 [&_pre>div]:border-border-400 [&_.ignore-pre-bg>div]:bg-transparent [&_.standard-markdown_:is(p,blockquote,h1,h2,h3,h4,h5,h6)]:pl-2 [&_.standard-markdown_:is(p,blockquote,ul,ol,h1,h2,h3,h4,h5,h6)]:pr-8 [&_.progressive-markdown_:is(p,blockquote,h1,h2,h3,h4,h5,h6)]:pl-2 [&_.progressive-markdown_:is(p,blockquote,ul,ol,h1,h2,h3,h4,h5,h6)]:pr-8"> _*]:min-w-0 gap-3 standard-markdown">