Why model improvements aren't the key

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Ep. 407

Did you know that 84% of people surveyed have never used AI?

Kipp and Kieran dive into why the biggest threat to your business isn’t the competition or the economy—it’s your own inability to integrate AI, and how closing the gap between potential and reality is the key to outsized growth. Learn more on why new AI models aren’t the game-changer you think, what most businesses get wrong when adopting AI, and the practical steps you can take to redesign your workflows and build an AI-native company.

Mentions

• OpenAI https://openai.com/

• Perplexity https://www.perplexity.ai/

• ChatGPT https://chatgpt.com/

• Claude https://claude.ai/

• Google DeepMind https://deepmind.google/

• Loom https://www.loom.com/

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Resource

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Host Links:

Kipp Bodnar, https://twitter.com/kippbodnar  

Kieran Flanagan, https://twitter.com/searchbrat 

‘Marketing Against The Grain’ is a HubSpot Original Podcast // Brought to you by Hubspot Media // Produced by Darren Clarke.