When Companies Copy Competitors They Lose Focus

Creating great product organizations takes more than setting roadmaps. It requires clear priorities, shared decision-making, and a strong sense of what makes the business uniquely valuable. In this episode, Melissa Perri brings together insights from three product leaders on how teams can create focus, alignment, and clarity as they scale.

You’ll hear from Kristin Dorsett, Chief Product Officer at Viator at the time, on balancing top-down priorities with bottom-up autonomy and why doing fewer things at once leads to more meaningful progress. Craig Saldanha, Chief Product Officer at Yelp, explains how explicit product principles help teams make better decisions and stay aligned, especially in a two-sided marketplace.

Mauricio Monico reflects on lessons from eBay and Wish, including the risks of copying competitors, the importance of explaining strategy clearly across the organization, and why turnarounds often begin by fixing marketplace fundamentals before chasing growth. Together, these perspectives offer a practical look at how product leaders create alignment without losing adaptability.

You’ll hear us talk about:

• Balancing strategy and team autonomy

Kristin Dorsett explains how her organization combines top-down company priorities with team-level ownership. Some teams are aligned to a small number of company-wide big bets, while others are given lightweight charters and room to define their own roadmap. The conversation shows how strategic direction and local autonomy can work together when expectations are clear.

• Why doing fewer things leads to better outcomes

A major theme in Kristin’s segment is the discipline of focus. She describes the company’s evolution from trying to pursue dozens of major initiatives at once to narrowing that list down to just three. The result was stronger alignment across departments and better progress on the work that mattered most.

• Product principles and marketplace decision-making

Craig Saldanha shares how Yelp codified its product culture into a set of decision-making tenets. He discusses how those principles help teams handle trade-offs, move faster on reversible decisions, and stay thoughtful on harder-to-reverse choices. He also explains how Yelp thinks about marketplace dynamics, consumer and business needs, and the flywheel that drives sustainable growth.

• Why companies lose their way when they copy competitors

Mauricio Monico reflects on how eBay struggled when it tried to imitate Amazon instead of leaning into its own value proposition. He also walks through Wish’s turnaround, where the initial focus was not growth but restoring marketplace health through better merchant standards, product quality, and delivery performance. His examples show why clarity, differentiation, and strong fundamentals matter more than reactive strategy.

Episode resources:

Try Granola today: http://granola.ai/productinstitute

Check our courses: https://productinstitute.com/

Episode 221: Balancing Strategy and Execution at Scale with Kristin Dorsett:https://www.produxlabs.com/product-thinking-blog/episode-221-kristin-viator-strategy-experimentation

Episode 162: Product Roadmap: Building a Platform for the Next Decade with Craig Saldanha, Chief Product Officer at Yelp:https://www.produxlabs.com/product-thinking-blog/2024/3/13/episode-162-product-roadmap-building-a-platform-for-the-next-decade-with-craig-saldanha-chief-product-officer-at-yelp

Episode 158: Turning the Tide with Mauricio Monico’s Lessons from eBay, Facebook, and Google:https://www.produxlabs.com/product-thinking-blog/2024/2/14/episode-158-turning-the-tide-with-mauricio-monicos-lessons-from-ebay-facebook-and-google

Kristin Dorsett on LinkedIn:https://www.linkedin.com/in/kristindorsett/

Craig Saldanha on LinkedIn:https://www.linkedin.com/in/craigsaldanha/

Mauricio Monico on LinkedIn:https://www.linkedin.com/in/mspmonico/