Episode 149: Podcast 149 - Are You Considered the Expert in Your Field?
Sales Copywriting and Content Marketing Hacks Podcast with Jim Edwards
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Do You Want to Be the Expert?
If you're going to hold yourself out as the expert, you'd better be able to back it up. The problem is that nobody is the definitive expert. Nobody knows it all. I prefer to think about it like this: There's three hats that we are constantly going back and forth between. That's like my goofe spunge pomfa on.
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