Blurring Worlds: Experiential Fitness and Wellness

Julia Klim of Equinox speaks with Avery and Sam on her role and how the lifestyle brand has been on top of fitness and culture trends for decades.

In this episode of the podcast, Avery and Sam sit down with Julia Klim, VP Strategic Partnerships and BD at Equinox. Julia discusses how Equinox has evolved its brand over the years and has used innovation and creative partnerships to connect with consumers. Julia also discusses the role of Web3, gamification and alternate realities in the fitness and lifestyle journey.

Links mentioned from the podcast: 

• Tom Hanks is an AI brand character and is not happy about it
• The Moma and Saatchi Gallery Continue to NFT
• Julia on Twitter
• Equinox Website

Follow us on Twitter: 

• Sam Ewen, Avery Akkineni, CoinDesk, Vayner3

"Gen C" features hosts Sam Ewen and Avery Akkineni, with editing by Jonas Huck. Executive produced by Jared Schwartz and produced by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.

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