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From the team behind Soar With Us and Hambi Media: http://www.soarwithus.co/
In this episode, we break down Meta’s latest algorithm updates — including UTIs and the next phase of Andromeda and what they actually mean for reach, creative strategy, and performance.
We explore why Meta is moving away from engagement-led optimisation toward interest alignment, how organic content is increasingly training paid delivery, and why generic, broad hooks are losing effectiveness. The conversation digs into creative diversity, persona depth, and how brands should rethink both organic and paid as part of the same system.
We also share how we’re experimenting with Claude Skills, Co-worker, and Claude Code inside our creative strategy team, moving from prompt engineering to codified inputs, context-driven workflows, and structured delegation.
This is a practical, operator-level discussion on how platforms are changing, how strategy needs to evolve, and where AI genuinely creates leverage without the hype.
Read Olly's Meta GEM article here: https://x.com/oliverwhudson/status/2016142894504047008
You can download Olly's Partnership ads guide here: https://eu1.hubs.ly/H0rw5St0
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