Journey of Creating a Healthy and Indulgent Chocolate Product

Learn how to turn a sweet tooth into a national sensation with Taz Murray, the co-founder of Trü Frü, as he shares his journey from accountant to confectionery connoisseur. Contrary to what was taught in business school, Taz proved that you don't need a $500M marketing budget to become a national brand. Instead, he leveraged the power of social media and influencer collaborations to place Trü Frü products in major retailers and tickle taste buds across the country. In this episode, you'll get an inside scoop on the candy trade, the perils of scaling too quickly, and the secrets of working with retail brokers. Plus, hear the incredible story of how a Costco buyer was so impressed, they drafted a purchase order within 22 minutes of their first call.