Why Guy chose real estate

What happens when two founders challenge the entire brokerage model?

Guy Gal (Co-Founder & CEO of Side) and Hilary Saunders (Co-Founder & Chief Broker Officer) join James and Keith for a candid conversation about community, consolidation, private listings, and what it actually takes to scale a real estate business in today's market.

They unpack:

• Why consolidation cycles repeat themselves in real estate

• The real story behind private listings (and why sellers should pay attention)

• How the internet changed brokerage power dynamics forever

• Why part-time agents are quietly shaping brokerage economics

• The biggest mistake team leaders make when trying to scale

Hilary delivers one of the most direct pieces of advice ever given on this show. Guy explains why the most enduring structure in business isn't corporate, it's community.

If you care about where brokerage is heading, this episode is required.

Guy's social handles: Instagram - Facebook - LinkedIn

Hilary's social handles: Instagram - Facebook - LinkedIn

Side's social handles and website: Instagram - Facebook - LinkedIn - Side's website - Side x Side's website

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