FX, Twitter CEO, and ESG ETFs (Podcast)
Bloomberg Intelligence
00:00
How to Scale a Digital Ad Space
Mark Douglas, CEO of Mountain and Mountain is an advertising software company enabling brands to drive measurable conversions. He says Twitter's rumored new chief could definitely do the role but she'll need a team that worked at meta or formally worked at Google in order to reach hundreds of thousands of millions of potential advertisers.Douglas: She will have to add that to our team one way or another. But chances are it's not going to come from television executives. It's going to be from other social platforms like meta, TikTok, the Google, the executives at those kind of companies.
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