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RV E35 - Splitting the Funnel | Revenue Vitals Live #4

GTM Live

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Is There a Cut and Dry Answer?

Chris Walker used to be the head of marketing now he's starting his own consulting firm. He didn't know whether it was gonna be B2C or SaaS financial services medical device and manufacturing I had no idea what was gonna work And so he ran multiple experiments running where he would post content on instagram Instagram started to drive like B2C e-commerce direct-to-consumer type of companies to come inbound. On LinkedIn, he got three B2B clients in the first month Just like commenting and changing my profile and engaging on LinkedIn wasn't even really posting that much content. So from there we layered on live events and the podcast that came out of the live events

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