Community Based Marketing and Its Effectiveness in 2021?

Simon: I'd expect marketing to do a litt of bit more than they did last year from a net new contribution, because the world's moving that way. If you're coming out with no historical data, it's purely based on the go to market model and how the budget's allocated. People underestimate the revenue impact of retaining and expanding your current customer bases. M this was an iduit, an interesting one. Got another really good question from a podcast listener. He loved the recent back to basic episode with triana, the refinas creative director on just the creative process. And so yet a follow u question for you on this.