William D. Cohan on the Rise and Fall of GE
Masters in Business
00:00
GE Capital and the Chicago School Philosophy of Jack Lazard
When Jack Welchy took over GE Capital in the 70s, it was like the third or fourth largest banking institution in the country. He decided that as he told me, it was easier to make money from money than from making selling widgets and jet engines. During his 20 year reign atop GE, GE Capital became an increasingly large contributor to the bottom line.
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