Episode 153: Podcast 153 - Is Email Marketting Dead? Five Tips for Effective Business Emails
Sales Copywriting and Content Marketing Hacks Podcast with Jim Edwards
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The Ultimate Permission Is From Paid Customers
The ultimate permission absolutely comes from paid customers. Paid people have pretty much given you permission with their wallet to send them stuff. The second thing is anticipation. You don't just have permission to send it, but they're waiting to catch it. It's kind of like trying to play catch by yourself. It only works if there's somebody there to catch the ball. Otherwise it's a whole lot of just one time fun.
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