#60: Chase Reeves—4 Steps That Will Make You a Successful Entrepreneur
The StoryBrand Podcast
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The Marketing Myth Busters With Coola Calahan
All human beings love to unite against something bad. Whether you want to admit it or not, your brand's story has a villain. The villain is what causes the problem, the root cause of the external, internal and philosophical. It just gives a great reason for customers to buy your product. They're going to take down this enemy in their life, they're gong to stand for something good. All rightwell, you seld me on itaha. But if you have a story with 25 villains, don't have a bunch of enemies out there that idolue things that coveling are wrong. I mean, e dnt pick all sorts ofthings with my bran
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