Prince William gave an interview to BBC Radio 1 to talk about men’s mental health and the importance of speaking out. It’s a vital topic - and it affects millions of people.
What was noticeable, however, was that in the course of the hour long discussion there was not a single mention of the man at the centre of our national discourse - and of his own family - Andrew Mountbatten Windsor.
Is it still sustainable to protect the royals from awkward questions? Or does something need to change in the dialogue between press and monarchy? Is it all over if we treat them like politicians, door stepping them on the issue of the day?
The BBC told us that the programme was "a panel discussion - not a news interview", and that "as is the case with any of our programmes, the BBC had full editorial control and to suggest the presenter was told what he could - or could not ask - is incorrect.”
Later - why has a lesser known Texas state representative garnered five million YouTube views overnight? Does he have Trump to thank for trying to cancel him?
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