Florian Bonnet is a former Director of Product at HelloFresh. He later held product leadership roles in scale-ups such as Typeform and Fintechture. He is currently VP of Product Management at Veriff, the Estonian unicorn.
We cover :
🔥 #1 - How to define the metrics (North Star, KPI Tree…)
🔥 #2 - How to manage product performance with data on a weekly basis
🔥 #3 - How to implement the right collaboration between Product & Data
🔥 His 2 main challenges and his views on GenAI for Product Analytics
📚 RESOURCES
- Florian’s LinkedIn profile
- His book The Power of Analytics
- Matt Watkinson's book The Grid
🎬 CHAPTERS
00:00 What is HelloFresh?
01:32 Florian’s journey from Data Analyst to Director of Product
03:16 The context at HelloFresh when he became Director of Product
05:49 #1 - How to define the metrics (North Star, KPI Tree…)
08:30 #2 - How to manage product performance with data on a weekly basis
12:17 #3 - How to implement the right collaboration between Product & Data
15:38 His main challenges
18:53 The tech stack he recommends
21:04 The impact of GenAI on Product Analytics
25:48 Florian’s favorite resources
28:14 His best advice
🤩 OTHER EPISODES YOU SHOULD LOVE
#5 - N26: Building and scaling the Data team for Marketing
#4 - Ex-VP of Product at Looker, he launched Omni, the challenger in Business Intelligence
#2 - Deezer : How I restructured the Business Analytics team and made it more Business-Focused
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3/ Check out the podcast in video format on YouTube here 📹
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