How I’d Market My Brand From Scratch If I Had To Start All Over
Point Of The Story
Define your target audience deeply first
Sarah details why audience understanding beats being everything to everyone and how to identify true wants.
What would I do if I woke up tomorrow with zero clients, zero leads, and had to start my business from scratch? (Other than cry, obviously.) That’s what we’re covering in this episode — exactly how I’d market my brand if I had to do it all over again. So grab a notebook, because I’m laying out the full game plan!
Spoiler: I wouldn’t start with social media. (I know, don’t come for me!) Instead, I’d focus on building a foundation first, so that all my future marketing efforts actually have something solid to stand on. If you’re curious what that looks like, you have to start listening!
TOPICS & TANGENTS
— The exact eight steps I’d follow to grow my business from scratch
— Why your website should come before **social media
— The power of SEO, blogging, and Pinterest for long-term growth
— How my mom risked blindness to read my Apple podcast reviews
— That time I impulsively built my first website on GoDaddy (and immediately regretted it)
— The one quote from this episode that should be tattooed on your forehead
POINT OF THE STORY
Focus on growing your foundation before growing your following.
GIVEAWAY
Tag @btlcopy in your stories for a chance to win your next bean water on me! Bonus entries if you rate the podcast on Spotify or rate and leave me a review in Apple podcasts. And remember, if you're the first to DM me how many times I said the F-word in this episode, you win a special prize!
Love you, mean it. 🖤
BTL LINKS
— Use code "MILLIONAIRE" for $100 off my website copywriting course,Site Series Sprint.
— Join thePoint of the Story community onSlack.
— Leave feedback or episode requests in ourSuggestions Box.
— To stay up to date with all things Point of the Story, follow onInstagram andSubstack.
— Follow me onInstagram,Threads, andSubstack.
— Subscribe to my newslettersTuesday Table of Contents for one marketing tip, once a week andMillionaire Moment for the insider tea on how I plan to make $1 mil in sales by my 31st birthday.
— Check out my websitebetweenthelinescopy.com.
OTHER LINKS
— TheCape Cod Beach Chair I was talking about
— Blog post:“How I’d Market My Business From Scratch If I Had To Start All Over”
— Target Audience and Offer Development Workbooks
— Newsletter about my target audience development workbook:“TOC #215: Only dumbasses assume”
— Blog post:“Showit vs Squarespace: Which Should You Choose in 2024?”
— Sarah Kleist- the BEST website designer
—Sarah Burk- Pinterest marketing QUEEN
—Flodesk (code: “BTLCOPY” for 50% off your first year)
—Waitlist for email marketing workshop
—BTL's 28-Day February Sales Challenge
— Private podcast episode:“People will do ANYTHING to sell their offer except TALK about their offer…”
This episode was edited byAdrienne Cruz.
TIMESTAMPS
00:00 Intro + Time Travel
07:42 Understand My Target Audience
12:51 Buy My Website Domain and Choose My Website Builder
15:08 Start With a Website, Not Social Media
17:53 Do Keyword Research and Write Website Copy
20:03 Choose My Website Design Option
22:06 Blog Up a Storm
25:17 Take Advantage of Pinterest Marketing
26:35 Set Up My Email Marketing
29:51 Point of the Story
33:04 Bloopers
Mentioned in this episode:
For $31/mo, get FIVE personal story prompts a month for your newsletter!
The AI-powered Podcast Player
