Tailor Messaging to Circumstance and Benefit

We tackle a key reading from a classic book to solve a perennial problem: how do we talk about what we do so we don't undersell our value?

Show notes:

• Competing Against Luck by Clayton M. Christensen, Karen Dillon, Taddy Hall, and David S. Duncan 
• Managing Priorities by Harry Max
• MECE principle
• Positioning by Jack Trout and Al Ries