
RV 55 - Aligning with Sales on Account Targeting, Creating Content without a Subject Matter Expert, and More! | Revenue Vitals Live #14
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How to Start an Organic Engine
I don't think that you need a full-time SME to do this especially with your team size. A good place to potentially start for without having either of those things in place is to start a podcast and interview current customers or perspective customers. Then as you get the engine going then you can say wow like these topics are really working this channel is really working And I would build from there But keeping the especially at three people like I've done this with a three-person marketing team, we always leverage external SMEs.
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