Importance of Communicating Competitive Advantage in Selling for Strategic Value

The earlier an entrepreneur starts planning for the sale of their business, the longer they have to compound value as it grows. Mac Lackey gives advice for maximizing the strategic value of a business. Mac shares lessons he has learned from starting and selling six companies all for strategic value, including designing a business with prospective buyers in mind, telling a compelling story about competitive advantages, and why planning ahead is critical to selling a business for strategic value.

View the complete show notes for this episode.

Learn More:

• Top 5 M&A Value Drivers for Tech & Software Companies
• Business Valuation Basics: 9 Critical Concepts to Understand
• Tips on Preparing Your Business for Sale
• 7 Steps to Sell a Business Fast

Additional Resources:

• Download a free PDF copy of The Art of The Exit: The Complete Guide to Selling Your Business.
• Purchase your copy now of A Beginner's Guide to Business Valuation | The Exit Strategy Handbook | Closing the Deal | Acquired
• Planning to sell your business? Schedule a free consultation today.
• To suggest guests, topics, or questions for future podcast episodes, contact Morgan & Westfield.
• Contact Morgan & Westfield to request a free copy of Jacob Orosz's latest book, Food and Beverage M&A: An Insider's Guide to Selling a Food or Beverage Business.

Listen to Other Episodes:

• Entrepreneurship and M&A: Perspectives on Start-ups, Mergers, and Integration
• First Time Selling a Business? Here's What To Expect.
• 8 Simple Ways to Increase the Value of Your Business