CFO's Role in Crafting a Financial Narrative That Drives Growth with Matt Collis, CFO at PairSoft
CFO Weekly
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Product-market alignment for growth
Matt emphasizes tracking product fit and market direction and meeting monthly on product strategy at Parasoft.
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In this episode of CFO Weekly, Matt Collis, Chief Financial Officer at PairSoft, joins Megan Weis to explore how modern CFOs are evolving from traditional financial oversight to strategic leadership partners who craft compelling financial narratives that drive business growth. Matt brings extensive experience scaling companies across different industries, with deep expertise in financial automation and operational excellence.
With his background spanning audit, private equity-backed businesses, and board-level strategic planning, Matt shares how finance leaders can move beyond reporting numbers to become integral drivers of business strategy. Currently serving as CFO at PairSoft, Matt oversees financial operations for one of the strongest financial automation platforms serving mid-market and enterprise organizations, with solutions that integrate natively with major ERP systems, including Microsoft Dynamics, Oracle NetSuite, and Sage Intacct.
What You'll Learn:
- Why CFOs must transition from diagnostics to strategic decision-making partners
- How to craft financial narratives that speak to operational metrics, not just numbers
- The critical role of financial automation in supporting rapid scalability
- Strategies for balancing financial controls with business agility during growth phases
- How to foster cross-functional collaboration that aligns financial planning with business goals
- The evolution of the CFO role from startup through enterprise maturity
Learn more about Matt:
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Previous guests include: Tom McDermott, CFO at Career Certified, Claire Bramley, CFO at Teradata, Chris Miles, Founder of Money Ripples, Ranil DeSilva, CFO & COO at CARE, Jordan Grumet, Financial Independence Expert & Host of Earn & Invest & William Washington, Global CFO at Baker McKenzie
Check out some of our most recent episodes:
- Driving Value Beyond Finance with Tom McDermott
- Why CFOs Are the Chief Everything Officers with Claire Bramley
- Why Traditional Financial Advice Fails and What To Do Instead with Chris Miles
- NGO Finance Secrets: CARE’s $900M Strategy with Ranil DeSilva
- What Lights You Up? with Jordan Grumet
- Become a Lean Six Sigma Master Black Belt with William Washington
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