Taz Murray - Trü Frü
The Midnight Founders Podcast
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The Journey of TruFru: From Experimentation to Success
Exploring the story behind the creation of TruFru, the chapter follows the founders' initial venture into healthy indulgent treats with Alpine Confections that eventually led them to establish a successful brand identity with TruFru. From the unique process of using vine-ripened frozen fruit to the careful selection of chocolate, the speakers share their surprise at the widespread positive reception of their frozen fruit product. The chapter also touches on the founders' backgrounds, with one transitioning from accounting to co-founding TruFru, and another delving into the candy industry with a discerning palette for flavors and a keen interest in manufacturing.
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