29 - Top-Down SEO Analysis | Demand Gen Live S1 x14
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Sales Enablement
Marketing ends up being the ider of sales, anablement. It's not dimangions job, like teach sales how to sell. Sales enablement is centered around getting it, or getting the right people in the right conversations with the right decision-making practices that will lead to increased revenue. The managing of those tools is a huge undertaking. And because there's so much to it, you know, it can't be a marketing lead thing.
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