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12 - Demand Gen Waterfall | Demand Gen Live S1 x09

GTM Live

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How Do You Build a Good Relationship With Kaptara?

Kaptara: How do you build a good relationship with Kaptara because they're customers of yours and then leverage their brand to promote your product? He says it's as simple as asking for a quick 15 minute conversation. "You can't just say, Hey, I need you to promote our product because you're a customer," he says. 'It's always about what's in it for us'

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