052: OMF: Opportunity, Method, Format
Trigger Strategy is now Tentacles
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Opportunity, Method, and Format in Project Planning
The chapter emphasizes the significance of prioritizing opportunity and method over format when approaching a project, rather than blindly adopting popular formats like websites or AI. It discusses the importance of distinguishing between method (approach and engagement) and format (presentation), using 'multiverse mapping' as an example. The chapter explores various methods and formats in promoting events or courses, highlighting the benefits of aligning the chosen method with the opportunity to reduce risk and effectively engage the target audience.
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