Spotlight Series | Why Promotions May Be The Smartest Place To Invest In Data & AI
Omni Talk Retail
00:00
How 1010 Data Is Driving New Decisions Based on Data
Jon Wertheim: There's been a lot of noise around promotions of late, particularly amid inflation. How do retailers get the biggest bang for their buck out of them? He says most retailers are still doing things the same way they did five, 10 years ago. "The process is just inherently flawed," he says. 'It's horribly inefficient and poorly measured'
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