The Anti-Pattern of Design

Dan: I think for every company like linear Which we all think of It's like very highly polished and crafted There are a thousand linear that died Right, that were really well polished And crafted But their core value proposition wasn't there. Craft works really well in competitive landscapes Where there is a hated established player And you can sort of play off their terrible design. Superhuman is like a very well crafted email app In comparison to Gmail If you don't have like a hated competitive target It might not be worth it.