The Mac Team's Creative Culture

Apple, one of the largest and most influential companies in corporate history, just celebrated its 50th anniversary. From its romantic beginnings as the visionary project of Steve Jobs and Steve Wozniak to its current global dominance of the smartphone market, Apple has always engendered passionate customers and legendary business stories. Now, prolific and award-winning technology writer and “CBS Sunday Morning” correspondent David Pogue has written the definitive history of Apple. We are privileged to be joined by David to discuss his new New York Times bestselling book, Apple: The First 50 Years.

Thank you to our friends at Audible for sponsoring this episode. Check out AudibleTrial.com/biz for a 30-day free trial of Audible and free credits toward an audio book.

Join our free low volume newsletter to be notified of future episodes and exclusive podcast content.

Show Notes

• Apple: The First 50 Years via Amazon

• David Pogue's homepage

• David Pogue on X

Follow us on X @BusinessBooksCo and join our low volume newsletter.

Edited by Giacomo Guatteri

Find out more at https://businessbooksandco.com

Read transcript