Hero copy and communicating complexity

A few weeks ago, Stripe launched their [new site (https://stripe.com/) and reminded everyone who the 🐐 of web design is…

So I asked their Head of Design, Katie Dill (https://www.linkedin.com/in/katie-dill-79168b3) , to walk us through some of the tiny design decisions that make it so special.

But we also did a deep dive into how the practice of design is evolving at Stripe and everything they’re doing to push past the status quo.

Some highlights:

- How the “call for a new aesthetic” is influencing design culture at Stripe

- How their internal tool Protodash is changing the way designers prototype

- The most important signals that Katie looks for when hiring designers

- What the concentration of craft looks like in an AI era

- + a lot more

Call for a new aesthetic - Patrick Collison and Tyler Cowen’s grant program (https://newaesthetics.art/)

Cultural Tutor YouTube video: https://youtube.com/watch?v=tWYxrowovts

“Beauty is the New Business Tool” - 1927 Atlantic article (https://www.theatlantic.com/magazine/archive/1927/08/beauty-the-new-business-tool/376227/)