RV E40 - Revisiting 2022’s Best: You Don't Have a Sales Problem, You Have a Demand Creation Problem | Sales Leadership Podcast
GTM Live
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Refined Labs
Refined Labs executes revenue R&D for companies. B2B companies spend about 25% of revenue on innovating on their product, but they spend typically $0 in a methodical systematic way to do R&D and generate revenue. "You can change your demand and move from average demand to high demand way faster than you can make your product from the mid product to the best product," Rob says.
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