![[KBS WORLD Radio] Korea 24 cover image](https://wsrv.nl/?url=https%3A%2F%2Fworld.kbs.co.kr%2Fimages%2Fcommon%2Fpodcast_korea24_0905_e2.jpg&w=320&h=320)
Korea 24 - 2026.02.10
[KBS WORLD Radio] Korea 24
00:00
K-pop and sports cross-promotional synergies
Bernie Cho explains overlap between K-pop fandom and sports audiences and strategic league collaborations.
Play episode from 40:10
Transcript
![[KBS WORLD Radio] Korea 24 cover image](https://wsrv.nl/?url=https%3A%2F%2Fworld.kbs.co.kr%2Fimages%2Fcommon%2Fpodcast_korea24_0905_e2.jpg&w=320&h=320)
Bernie Cho explains overlap between K-pop fandom and sports audiences and strategic league collaborations.