#244: Professional Growth | Dave is joined by Amanda Goetz, a 2x founder, 3x CMO, and the author behind the popular weekly newsletter, Life's A Game. Amanda shares her expertise in personal and professional growth, brand building, and content creation.
Amanda and Dave cover:
- How Amanda transformed her LinkedIn strategy to grow her following and engagement
- The impact of personal branding on social media and its role in business growth
- Creating a feedback loop to refine and improve content strategy
Timestamps
- (00:00) - - Intro
- (09:25) - - How to Use LinkedIn Video
- (12:53) - - Shifting from Twitter to LinkedIn
- (16:39) - - Developing a Clearer Target Market and Products
- (17:22) - - Building Sustainable Momentum Amid Burnout: A CMO's Perspective
- (21:43) - - Why Your Content Strategy Must Be Focused
- (28:34) - - The Brand Pyramid
- (29:29) - - The Emotion Behind Branding
- (32:59) - - People Are What Matter In Branding Success
- (38:37) - - The Growing Creator Economy vs. Traditional Corporations
- (39:55) - - Creating Emotional Brand Connections for Growth Marketing
- (44:27) - - How Amanda Became a Fractional CMO
- (47:01) - - Why Amanda Looks to Alex Lieberman for Inspiration
Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletter
Learn more about Exit Five's private marketing community: https://www.exitfive.com/
***
Brought to you by:
Customer.io - An AI powered customer engagement platform that help marketers turn first-party data into engaging customer experiences across email, SMS, and push. Learn more at customer.io/exitfive.
Consensus - An AI-powered interactive demo platform that lets you put personalized, self-serve demos on your site to turn anonymous researchers into high-intent leads. Learn more at goconsensus.com/exitfive.
Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive.
Convertr - The enterprise lead data management platform that sits between your lead sources and your CRM, automatically validating, enriching, and standardizing every lead before it touches your systems. Check them out at convertr.io/exitfive.
***
Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.
- They give you unlimited podcast editing and strategy for your B2B podcast.
- Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
- Visit hatch.fm to learn more
