Stuff You Should Know cover image

How Product Placement Works

Stuff You Should Know

00:00

The Paul-Gari Connection

Faye Weldon was contracted by Bulgaria, the jeweler, to write a book. She didn't just have an idea; they said, hey, can you slip Bulgaria in there? The Oreo Cookie Counting book is how you teach kids to count by counting cookies. Skittles Riddle's Math and Hershey's Kisses edition book are among other product placements.

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