Negotiation

I think when we think about the identity, because a lot of people in the audience could either personally identify with this or they can at least identify somebody else who could identify with this. They can negotiate really effectively on behalf of others, but not on behalf of themselves. And so triggering that, just being able to envision somebody tangible that they cared about, that they were advocating for, help them to get over it. I love those little moments where you can use what feel like these little tricks almost, but they actually make a huge difference. But again, we are negotiation nerds. I see the world a little bit differently. We advise every one of our female clients to do this: You