How to Improve the Chances of Getting Your Creative Idea Adopted

Creative success depends not only on coming up with great ideas, but getting those ideas seen and heard by your target audience. Research shows that we're not as good as we think at recognizing the value of creative ideas. For something to be seen as a creative idea, it has to be both new and useful. So how can you improve the chances of getting your great idea adopted? Ask everett rogers. In 19 62, rogers published diffusion of innovation, where he coined the term early adopter. This was the end result of a large scale research project on why innovations spread.