Hello and welcome back to Fashion and Founders the Podcast. My name is Victoria Smith, and this week I'm joined with Estelle, the co-founder of Cake. Estelle went from being an investor at a VC investing in Cake to joining as a co-founder.

So not only do we get her perspective as a founder, but also as an investor and specifically her take on fashion tech and the appetite that the industry has to be investing in these companies - and what about Cake made it stand out.

Cake is member based shopping that rewards the customers with perks, gifts, events, dinners, and more. For example a female founder panel with a couple Cake brands Like Marina Larroude and Chelsea Parke.

So with your membership you get access to cake cards, which are basically gift cards to these brands adding up to thousands of dollars in rewards. Right now it is invite only but I have a special link for podcast listeners.