#149: Creative Airline Loyalty Concepts from Comarch - Prepaid, Subscription or Unlimited Travel?
Let's Talk Loyalty
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The Soft Side of Measurement
I think it's extremely important that we start to talk more about the softer side of measurement. I really strongly agree with you on the content piece, because it is the destination very often that is what the customer's buying. But I think as loyalty professionals, maybe there's a way we can compare how much attention am I getting in my digital channel and compare that to the attention and what it calls to get it in broadcast media. And I'm coming from a travel space. That's where I grew up, pretty much. You have some other sectors I didn't know about until actually today. So I'll definitely want to discuss those as well.
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