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8 - Reallocate Your Marketing Budget - Ads, Campaigns & Vendors | Demand Gen Live S1 x08

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Are You Using a Direct Response Strategy?

The only place to use it is when you can't get to your exact audience anyway else, otherwise, i don't see a huge benefit in it. Matthew has an interesting question, ye, that i think all address. So for one, i would want to know what keyward are they going to tell me about? Like, did they rank for something very top of funnel, like best instagram beam generator, or something very difficult and commercial driven, such as cloud phone system or business phone service or cloud vape? These are all terms that my company ranks for because we work really hard to rank for them.

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