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Duke & Dame's Unique Whiskey Experience

Bloomberg Businessweek

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Creating a Flavored Whiskey

The chapter explores the journey of the speakers in creating their own flavored whiskey, from the initial idea sparked by a conversation about Fireball whiskey to the process of production and formulation. They discuss their goal of creating a natural and balanced whiskey with minimal sugar, as well as the positive feedback they received from friends and family.

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