Intro

Do you want to know how to protect your personal brand? Whether you're a content creator or you have a unique methodology or framework for your business, this episode is for you! We recently spoke with Autumn Witt Boyd, an IP attorney and the Founder of The AWB Firm, who specializes in helping business owners safeguard their creations. Tune in to hear Autumn's insights on what you need to do even before you get started, practical tips for protecting your personal brand as you grow, when to consider a trademark or copyright (and the differences between them), and much more!