Nobody wants to be policed. Not even sustainability advocates.
Charlie Sellars has spent six years as a Director of Sustainability at Microsoft. He's the author of What We Can Do: A Climate Optimist's Guide to Sustainable Living. His TEDx talk is titled "Make Sustainability Fun Again." His argument: the movement has spent too long trying to be right at the expense of being effective. And that mistake is costing us.
But making sustainability fun is only half the equation. The other half is knowing where to aim. And that means lifecycle analysis — the ability to measure the true environmental cost of anything from cradle to grave.
Here's what that reveals: 80 to 90 percent of a device's lifetime emissions — like the one you're reading now and listening with — occur before you ever turn it on. Which means the single most impactful thing you can do with the phone you're holding right now has nothing to do with how you use it.
It's how long you keep it.
Show Notes:
Guest: Charlie Sellars, Award-Winning Author and Microsoft Sustainability Director
Book: What We Can Do: A Climate Optimist's Guide to Sustainable Living
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