138 - We're In the Word-of-Mouth Era of B2B Buying | Demand Gen Live S2 x31
GTM Live
00:00
Is There a Difference Between Creative and Mediate?
i think the reason that most beet to be advertising is ineffective, and they don't value the creative. They're only focused on putting the adim from somebody and getting an email, not whether or not the ad made an impact. And so i believe that a majority of b to be advertising isn't effective. Right now it's pretty clear, because it's mainly on the mind set and the lack of respect for how important creative is in content marketing. Ten lok at bak to questions. D hon. Thi show and see where your take was.
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