Introduction

Dan Olsen shares the key ideas from his bestselling book The Lean Product Playbook. Most of us are familiar with Lean Startup and its valuable concepts, such as product-market fit and the build-measure-learn loop. However, many product teams run into challenges when they try to adopt Lean Startup principles because they lack specific guidance on what to do and how to do it. The Lean Product Playbook provides specific, step-by-step guidance on how to apply Lean Startup ideas. Dan describes an actionable model for product-market fit and a 6-step process that explains how to rapidly iterate based on customer feedback, illustrated with real world examples.

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