How Distributors Design Menus and Lock In Buyers

The future of the chain restaurant is... chicken? I learned so much from this conversation with food systems (and chain restaurant) expert Austin Frerick — from how Sysco maintains its restaurant supremacy (and what Sysco "tastes" like) to which chain restaurants have significantly changed in quality (Wendy's) and are on the verge of extinction (also Wendy's). Did you know what makes a chain restaurant resistant to suckage? The answer will and will not surprise you! This was such a fun, enlightening conversation — the sort that you'll think about every time you eat in or drive past a chain restaurant — and does exactly what we always hope for a Culture Study episode: it'll make you think a lot more about the (very everyday, very unassuming) world around you. Enjoy!

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Thanks to the sponsors of today's episode!

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Show Notes:

• Learn more about Austin Frerick's work here: https://www.austinfrerick.com/

• Buy Barons (and get links to a whole bunch of excerpts) here: https://www.austinfrerick.com/barons

• The episode of Odd Lots with Austin as the guest (it's so good) https://podcasts.apple.com/us/podcast/the-mega-corporations-that-control-what-americans-eat/id1056200096?i=1000650703441

• The Top 250 US Chain Restaurants (as of 2025): https://www.restaurantbusinessonline.com/top-500-2025-ranking

• This is a very fawning look at the history of Simplot (which we mention briefly) but you'll get the larger Baron moves: https://www.readtrung.com/p/jr-simplot-became-a-billionaire-selling

• A history of frozen food in America: Grocery: The Buying and Selling of Food in America

• Revisit our episode from last year on how private equity ruins everything

  We're currently looking for your questions for future episodes about:

• WHITE LADY HAIR! Cultural critic Sarah Mesle will be joining us to talk about her new book Tangled: Seven Iconic Moments in White Women's Hair and What They Tell Us About Power, Pleasure, and Complicity. If there's a white lady whose hair interests you, I guarantee you it interests Sarah, too. We can talk about specific celebrity/actress haircuts but also specific styles/trends. I cannot wait for this one.

• EMILY BLUNT! (and secondary characters becoming primary ones!) with Xochitl Gonzalez — obvi we're gonna talk a lot about Devil Wears Prada and 2000s-era striving but you can take this in so many directions

• BOOMER MOMS! Tracy Clark-Flory and I need your questions about why boomer moms (very broad designation here, I realize) are the way they are — we're specifically going to talk about the constrictions of growing up in '60s/'70s U.S., particularly around femininity, race, education, body image, employment, and motherhood. This one's gonna be really good, I know it.

• INTERGENERATIONAL FRIENDSHIP with Andrew Sean Greer, author of Less (and Villa Coco, a new book with an intergenerational friendship at its center). You can ask questions about how to find intergenerational friends, how to sustain those friendships, what people seem to love so much about them, wherever your heart takes you.

• HOW TO FALL IN LOVE WITH A CITY with Lilah Raptopoulos, editor of the Financial Times city life vertical. We're going to talk about how to fall in love with cities WHILE VISITING (for fun, for vacation, for work) and how to fall in love with the city where you currently live. What tips do you want? What city are you struggling to fall in love with?

• Anything you need advice for/want musings about for the AAA segment. You can ask about anything, it’s literally the name of the segment.

• As always, you can submit your questions (and ideas for future eps) here

  For this week’s discussion: We want to hear all your contemporary fast food observations — what's thriving, what's struggling, and what are your (additional) theories about why?