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912: Designing Your Operating Profile | Sapna Kapur, CFO, Sensor Tower

CFO THOUGHT LEADER

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The Importance of Strategic Planning for a SaaS Company

The second big chunk of what needed to be done was there was no culture of, you know, it's a SaaS company, but we were so. There wasn't really an end of quarter kind of framing of the numbers that was coming together until pretty much close to the end of quarter. So yeah, we really instituted a lot more rigor around revenue forecasting and ARR forecasting. And I think that helped a lot of the kind of getting stability and comfort around the operational performance of the company.

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