Building a Private Money Program

***Guest Appearance

Credits to:

https://www.youtube.com/@relationalrealestateguy                            

“Money Tree Real Estate Investor Podcast: Jay Conner”

https://www.youtube.com/watch?v=v-nXZQ6ZqYY&t=70s     

In the world of real estate investing, securing funding is often the biggest hurdle for both new and experienced investors. The conversation between Jay Conner and William Holland shines a light on the immense impact of private money and how it can transform an investor’s approach, confidence, and results.

Jay Conner grew up in the housing business but hadn’t found his way into real estate investing until 2003, after working with mobile homes and manufactured housing. When financing for mobile homes dried up, he and his wife, Carol Joy, turned their sights toward single-family homes. What started as an uncertain new adventure in his small North Carolina market blossomed into a thriving business, flipping hundreds of houses with average profits far beyond what many would expect in such a small area.

The real breakthrough for Jay Conner came not just from finding good deals, but from solving the funding challenge in a way most investors overlook. Early on, he relied on traditional bank lines of credit to finance deals. That all changed abruptly in January 2009 when his local bank shut down his credit line without warning, despite years of excellent customer history. The aftermath of the 2007 financial crisis had trickled down, and Jay Conner found himself facing two under-contract properties with significant profit on the line but no access to funds.

This pivotal moment forced him to seek alternative solutions. Enter private money—funds provided by individual investors rather than institutions or hard money lenders. Through the guidance of a fellow investor, Jay Conner learned the essential differences and opportunities presented by private money, including leveraging self-directed IRAs that could passively invest in real estate deals tax-free.

The traditional borrower-lender dynamic, especially with banks, often puts investors in a position of begging or feeling at the mercy of underwriters. In contrast, Jay Conner built his own "private money program" that flipped this equation around. By developing clear terms—interest rates, loan-to-value ratios, payment frequency—he approached potential private lenders with confidence, teaching them how the program worked and letting the opportunity speak for itself. Instead of asking for money, he offered a clear business case, inviting lenders to participate in a predictable, secured, and attractive return-on-investment.

One of the standout advantages of private money is the speed it enables. With private funds lined up, investors can confidently make cash offers on properties—often closing within seven days. This quick turnaround increases the likelihood of offer acceptance, especially from owners selling properties themselves (FSBOs). Other buyers might dangle higher prices, but the ability to deliver an all-cash close in a week often tips the scales in favor of the private-money-backed investor.

Jay Conner also emphasized that the world of real estate investing is filled with common misconceptions. One persistent myth he actively disputes is the notion that "if you get the deal, the money will show up." In reality, waiting until a property is under contract puts unnecessary pressure on the investor and can result in missed opportunities. By focusing first on lining up funds, investors move from a position of weakness to one of strength, able to make more offers and act with much greater certainty.

Education and mentorship came across as vital themes. Early mistakes cost