729: $500,000 in Hamster Ball Sales? How a College Student Brought a New Product to Life
The Side Hustle Show
Marketplace Partnerships to Scale
Ethan shares switching marketplace partners, performance improvement, and profitably scaling ad spend on Amazon.
Half a million dollars in hamster balls. What if you spotted a gap in a market that hadn’t changed in 50 years and turned it into a fast-growing product business while still in college?
That’s exactly what Ethan Haber did with Happy Habitats, a small pet products company he started as a sophomore at Wake Forest University.
While watching his hamster Mooksy roll around in a standard hamster ball on campus, Ethan looked over and saw someone walking a dog.
The thought hit him: why can’t I walk my hamster? That simple question launched a product line now heading into 1,500 stores nationwide through a major big-box retail deal.
Ethan’s story covers everything from cold-emailing a design firm and navigating COVID shipping delays, to cracking Amazon and landing a mentorship with the founder of PetSmart — all from a niche that most people overlook.
Tune in to Episode 729 of the Side Hustle Show to learn:
- how to take an existing product and improve upon it to create a defensible business
- what it really takes to get your product into retail stores and online marketplaces
- why patents, packaging, and the right partners matter more than most first-time founders realize
Full Show Notes: $500,000 in Hamster Ball Sales? How a College Student Brought a New Product to Life
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