Why a Plan Matters for Small Brands

CTC has never had a service offering for brands below seven figures. That changes today.

Prophit Engine Lite is for any Ecommerce brand with established revenue below $1M annually. If you're past the startup phase, running ads, generating sales, and trying to figure out how to grow profitably, this is built for you.

In this episode, Richard walks through exactly what PE Lite includes:

Step 1: Connect every data source to Statlas.

• Marketing data, store data, COGS, shipping costs, fixed expenses, promo schedule. Everything in one place. One source of truth.

Step 2: Build a custom 12-month forecast model.

• What happens if business continues as usual? What needs to change to hit your goals? Where are the gaps? The model shows you.

Step 3: Growth guidance from a Prophit Engineer.

• Monthly sessions where your PE guides you through what to do next. What levers to pull. Where to allocate budget. What to stop doing.

Plus: Weekly cohort Q&A with Joy Sharma (Head of PE7 Accelerator). Learn alongside other founders in similar positions.

Pricing:

• $1,500 onboarding (data integration + model build)

• $500/month after (month-to-month, cancel anytime)

Show Notes:

• Axon is offering $5K ad credit when you spend $5K. Go to https://axon.ai/en/ctc to set up your first campaign.

• Explore the Prophit Engine Lite: https://meetings.hubspot.com/richard-gaffin

• The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have