Niche channels vs. mainstream strategies

Reed Duchscher, C.E.O. of Night Media, joins Dylan and Julia to discuss his management firm’s recent $70 million raise—and what it signals about the next phase of his company and the creator economy writ large. A former manager of MrBeast, Duchscher explains why we’re unlikely to see another YouTube star of that scale, weighs the tension between volume and scarcity, and weighs into the rise of platforms like TikTok and Roblox, the future of independent political commentary, and more.

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